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- By Mrs. Carmen Hebert DVM
- 07 Nov 2025
According to a new study, almost one in five people aged 25-34 in the UK are employing AI tools to design their holidays.
Although conventional pre-arranged vacations remain the top selection, findings indicates that about one-fifth of millennials use artificial intelligence like AI chatbots for trip ideas.
In contrast, under three percent of those over 55 use AI as a source for holiday ideas.
In general, one in four of British people still opt for printed guides when planning their trips.
Researchers predict the adoption of AI technology to increase sharply in the coming years.
Close to a large portion of participants stated they would be willing to trust an smart tool to organize their holidays entirely.
Data presented at a recently held tourism conference highlighted that the proportion of Britons taking a vacation in the past year has practically returned to pre-pandemic rates.
About the vast majority of respondents studied took a break in the UK or overseas recently.
An ever higher percentage of people mentioned a vacation as the primary non-essential purchase, ranking above entertainment, gadgets, and other entertainment, even during challenging financial periods.
Research conducted in recent months found that double the number of people are using AI for travel arrangements compared to a year ago.
Currently, 8% of respondents stated they depend on AI for suggestions, rising from 4% in earlier research.
The study also revealed that 25- to 34-year-olds were more inclined to view a holiday as "important for their mental health".
A high ninety percent of this group expressed this view, compared with the 80% general response.
Younger holidaymakers were also double the chance to choose a brand, lodging, or destination based on its eco-friendly policies.
Approximately twenty percent of millennials prioritized sustainability, compared to ten percent overall.
A number of experts expressed reservations about these claims.
Travellers aims to be greener – but if it’s costing more money, they usually reconsider about it.
Nonetheless, the same expert added that young travellers "are much more aware and mindful of wellbeing than when I was young".
Latest moves by officials in Spain to shift the profile of visitors have led to discussion.
Spanish destinations is hoping to promote longer stays and slower travel through a new marketing initiative.
The aim is shifting off standard coastal vacations.
In essence their message, we want a different type of tourist – they essentially want affluent travellers.
The expert added that should a prerequisite for booking a trip is affluence, that is "absolutely disgraceful".
The challenges with too many visitors in Spain and elsewhere were linked to "unlicensed tourism" instead of big operators.
Experts highlighted calls for officials to take action against cases where Airbnb owners operate without a required authorization, safety checks, or tax payments.
When property managers are found to lack the right certificates and tax records, you get fined. Failure to comply means jail time. Every unauthorized accommodations will be eliminated rapidly.
The message was straightforward: People should act responsibly, follow the rules, and get it done.
Tech enthusiast and writer with a passion for exploring emerging technologies and their impact on society.